For a Fractional CMO, managing website content and SEO strategy often feels like walking a tightrope. You’re juggling multiple clients, each with their own goals, while trying to ensure their digital presence doesn’t just exist but thrives. Websites are a cornerstone of any brand’s marketing efforts, and SEO is the engine that keeps that cornerstone visible and relevant. But both require constant attention, updates, and technical know-how.
The reality is, most Fractional CMOs don’t have the bandwidth to handle the day-to-day tasks involved in website management or SEO. That’s where Virtual Assistants can become a key resource, offering a way to bridge the gap between strategy and execution.
Virtual Assistants take up the manual SEO tasks
Let’s start with website content. For a site to remain engaging and effective, it needs fresh, relevant content. Blog posts, landing pages, product descriptions, and even FAQs need to be created, updated, and optimized regularly. But crafting this content, uploading it, and ensuring it’s visually aligned with the brand takes time. A skilled Virtual Assistant can handle these details. They work with content management systems like WordPress, Wix, or Squarespace, uploading and formatting content, adding images, and ensuring everything is polished before it goes live.
But that’s just the tip of the iceberg. Virtual Assistants can also collaborate with writers or designers to ensure content aligns with SEO guidelines. They’ll double-check that headings include target keywords, meta descriptions are optimized, and images have proper alt text. It’s the kind of behind-the-scenes work that makes a website perform well in search rankings—and it’s easy to overlook when you’re managing a million other things.
Now, let’s talk about SEO. Most Fractional CMOs have a solid understanding of SEO strategy, but the execution often involves a long list of technical tasks that demand time and consistency. A Virtual Assistant can take charge of these, from conducting keyword research and tracking search engine performance to setting up backlinks and monitoring competitor activity.
For instance, say one of your clients is an e-commerce company trying to rank for “sustainable home goods.” The strategy might include optimizing product pages for keywords, publishing blogs that answer common consumer questions, and building backlinks from eco-focused websites. While the strategy is clear, executing it involves countless small tasks: creating spreadsheets of potential keywords, reaching out to backlink opportunities, and monitoring analytics to measure progress.
A Virtual Assistant helps Fractional CMOs stay on top of these tasks without being buried in the weeds. They can use tools like Google Analytics, Ahrefs, or SEMrush to track performance and identify areas for improvement. Whether it’s spotting a drop in rankings or flagging an underperforming page, they bring the insights you need to refine your strategy and keep clients happy.
Another area where Virtual Assistants shine is local SEO. For clients targeting specific regions, optimizing for local search is essential. This involves tasks like updating Google Business Profiles, creating location-based content, and ensuring NAP (Name, Address, Phone Number) consistency across directories. These are straightforward tasks, but they’re time-consuming—and consistency is non-negotiable. A Virtual Assistant ensures nothing falls through the cracks, helping your clients maintain a strong presence in their target markets.
One of the biggest challenges in website management and SEO is staying consistent. A site that isn’t updated regularly—or SEO tasks that are performed sporadically—can lead to missed opportunities and stagnation. Virtual Assistants bring structure to these efforts, ensuring a steady stream of updates, optimizations, and improvements.
For example, they can create and manage content calendars, scheduling blogs or page updates based on a client’s broader marketing campaigns. They can also set reminders to revisit older content, refreshing it with updated information or new links to keep it relevant. This kind of ongoing effort ensures the client’s site doesn’t just look good—it performs well over time.
How about eporting? Fractional CMOs rely on clear, actionable data to make decisions, but pulling reports from various tools can be tedious. A Virtual Assistant can come handy here too, generating and summarizing reports from platforms like Google Search Console, Moz, Semrush or others. They’ll highlight key metrics—traffic changes, keyword rankings, bounce rates—so you can focus on interpreting the data and advising clients accordingly.
Working with Virtual Assistants also allows you to scale. If one client’s campaign requires extra attention, you can delegate more tasks without stretching yourself too thin. Similarly, if another client is in a maintenance phase, you can dial back the workload while still keeping their site and SEO in top shape.
Integrating VAs into your marketing projects
It is quite usual to have a lot of concerns when you’re considering integrating a Virtual Assistant into your workflow. Do you want them to handle content creation, or simply upload and optimize what’s already written? How much access should they have to your clients’ analytics or CMS systems? And what’s your preferred method for tracking their progress—weekly check-ins, shared dashboards, or something else?
The answers to these questions depend on your working style and priorities. Some Fractional CMOs prefer to keep their Virtual Assistants in an execution-only role, while others see them as partners in ideation and strategy refinement.
It’s also worth noting that not all Virtual Assistants have the same skill set. For tasks like SEO audits or advanced analytics, you’ll want someone with a background in digital marketing. For more straightforward website updates, basic CMS experience might be enough. Partnering with an agency that specializes in Virtual Assistants can help ensure you’re matched with someone whose expertise aligns with your needs.
At the end of the day, the goal is to free yourself from the operational burden of website and SEO management. As a Fractional CMO, your value lies in your ability to craft strategies, build relationships, and deliver results. Delegating these time-intensive tasks to a trusted Virtual Assistant doesn’t just save you time—it amplifies your impact.
By taking care of the details, Virtual Assistants allow you to focus on the bigger picture. They ensure your clients’ websites are not just functional but exceptional, and that their SEO strategies are not just planned but executed with precision. It’s a partnership that benefits everyone involved: the Fractional CMO, the client, and the audience engaging with the brand.
If you’re ready to make your website and SEO management efforts more efficient, it might be time to bring a Virtual Assistant on board. Their support can make all the difference—not just for your workload, but for the success of your clients.
